Adidas is all in

by candicekaye

There is a lot of hype surrounding the newest Adidas commercial which, according to Erich Stamminger, a member of the Executive Boards for Global Brands, is the biggest campaign that has ever been executed. ” It’s creative concept bring together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has” (Stamminger). The commercial stars famous names like Katy Perry and David Beckham, and sports stars like Lional Messi and Derrick Rose.

“This Adidas commercial is part of the ‘all adidas’ campaign. According to the company, the campaign got this name because it ‘shows that when you love the game, whatever the game you put your all into it'”.

Heart over head. Inclusion over ego. United by passion, we go all in. – Adidas